28 Burnside is a digital business strategy practice. Our founders have designed, built, and delivered innovative business and technology solutions since 1995.

Ideas, people, and technology can work together more effectively to increase revenue, improve operations, reduce costs and build customer relationships.

Client success is the highest priority. Always. A robust and successful business relationship is fostered out of a recognition of the essential humanity inherent in commerce. Our clients are people, not companies.

Recent Project Examples
Product Design Workshops
Big Data Architecture
E-commerce Strategy
Big Data Ethics Framework
Best Practices in Application Security
Community Strategy
Social Media Governance Planning
Product Strategy

Along the way, facilitated dozens of working sessions, conducted user and audience interviews, analyzed the results, wrote dozens of user personas, performed functional requirements design, managed the creation and participated in the delivery of client presentations, and enjoyed working with very talented teams in: technology, finance, hospitality, non-profit, energy, and startup sectors.

In many ways, what we do isn’t as important as how we do it. We do it collaboratively. With you and your team. And with the full power of 15 years and more than 100 projects worth of experience.

It’s like having an expert on speed-dial. Whatever we do: design and execute research, facilitate discovery and interview sessions, or craft the precise elements of a powerful digital strategy, we work with you. Whether it is a comprehensive, green field strategy built from the ground up or an audit and evolution of your existing digital strategy the purpose is to uncover hidden value. And make you a success.

There are literally dozens of tools available to help and we are intimately familiar with many of them. Here are some favorites.

Persona & Profile Development
Contextual interview
Focus Group
Heuristic Evaluation
Focus interview
Parallel (A/B) testing
Prototyping
Survey
Task analysis
Migration roadmap
Usability testing
Use case
Content audit
Web property audit
Analytics analysis
Strategy brief
Discussion guide
SWOT analysis
Technical Infrastructure Assessment
Governance strategy